How much PR firms like FTI Consulting and Edelman pay staffers

PR industry salaries revealed: How much top firms like Edelman, MSL, and Teneo pay employees, from account executives to managing directors

• Patrick Coffee and Sean Czarnecki analyzed the US Office of Foreign Labor Certification’s 2019 disclosure data to see how much the largest independent and holding company-owned PR firms pay.

• Salaries range from $62,000 for a senior account executive at finance-focused Prosek Partners to $420,000 for a managing director at consulting firm FTI Consulting.

• Edelman, the industry’s largest firm, paid a VP, tech and media specialist up to $155,000.

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TikTok

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TikTok is making its biggest ever advertising push as it faces the threat of a ban in the US

• TikTok’s new global ad campaign titled “It Starts on TikTok,” pitches the app as a place for creators, communities, families, and learning, Tanya Dua reported.

• Nick Tran, TikTok’s head of global marketing, said the campaign is meant to differentiate TikTok from other social-media platforms, grow its user base, and build better brand recognition.

• The ad push comes as President Trump issued two executive orders asking TikTok to sell its US operations to an American company.

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AP Photo/Charles Krupa

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Amazon, the biggest US advertiser, is ramping up its ad spend after a coronavirus pause

• After cutting its advertising spend in the beginning of the pandemic, Amazon has steadily increased its advertising spend over the past few months.

• Data from ad-tracking firm MediaRadar shows that Amazon has spent 70% more year-over-year on promoting its retail business since May.

• Instagram in particular has benefitted from Amazon’s ad spend. Amazon spent $22 million on Instagram ads in July, up from $9 million in May, according to data from Pathmatics.

Read the full story here.

Story continues

More stories we’re reading:

• Former Glossier retail employees allege mistreatment and discrimination at the company’s shuttered stores (Business Insider)

• Apple digs in on App Store battle with ‘Fortnite’ creator Epic Games: ‘We won’t make an exception for Epic’ (Business Insider)

• How Pepsi remotely created a global media event in just a few weeks — and got 280 million people to tune in (Business Insider)

• WPP taps AT&T’s Kirk McDonald to run GroupM in North America (Wall Street Journal)

• Oracle enters race to buy TikTok’s US operations (Financial Times)

• Ron Meyer resigns as NBCUniversal vice chairman after disclosing affair and extortion attempt (Variety)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren

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