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In 1998, two graduate students at Stanford College , Larry Web page and Sergey Brin , developed “Backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The quantity calculated by the algorithm, PageRank , is a function of the amount and power of inbound hyperlinks 21 PageRank estimates the likelihood that a given web page can be reached by an online person who randomly surfs the web, and follows links from one page to another. In effect, because of this some hyperlinks are stronger than others, as a better PageRank web page is more likely to be reached by the random web surfer.
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