Stock Commentary: Prime Media reveals “one app to rule them all” strategy

Prime Media Holdings [PRIM 3.26 1.24%] [link] revealed a very long-phrase system that appears to be centered on a “one app to rule them all” solution that will blend multiple channels of information shipping (Television, radio, streaming, pay back-for each-see) with an e-wallet functionality to permit people to shell out for PRIM articles, mail and get cash, and shell out other costs.

PRIM was just lately taken-about by RYM Small business Administration Corp., which is owned and controlled by the Romualdez Family, and this update in-depth development on the memorandum of understanding (MOU) involving the PRIM and the Romauldez-controlled Philippine Collective Media Corporation (PCMC), which expects to begin radio broadcasts in quite a few large, new markets this yr, together with: “Cebu, Pampanga, Mindoro, Romblon, Puerto Princesa, Nueva Viscaya, Sorsogon, Iloilo, Bohol, Siargao, Cagayan de Oro, Basic Santos, Cotabao, Quezon and Albay”.

PRIM claimed that it ideas to purchase more “free Television set and radio” frequencies, and will air material from “independent written content providers”.

PRIM also said that it is “studying” the start of a digital platform to “support” its television and radio channels.

The electronic system could characteristic streaming, on-desire, shell out-for every-view, and other content material supply solutions.

PRIM also stated that it is now in discussions with “several tech firms” about employing an e-wallet operation to the PRIM electronic platform that would make it possible for locked-in buyers to “receive cash, buy goods, and pay bills”.

The enterprise is also in talks with tech companies about user surveillance monetization techniques, like “data mining and storage”.

MB Bottom-LINE

There is no steering clear of the elephant in the home, which is that PRIM’s inventory is up 123% so much in 2022, possibly because of to a typical feeling that this Romauldez-dominated enjoy will receive favorable weather from a Marcos-dominated government.

The MOU in between PRIM and PCMC is truly just the formalization of the doing the job connection in between the infrastructure (PRIM) and the content provider (PCMC) of the growing Romauldez media empire.

Maybe it is not a coincidence that ABS-CBN [ABS 9.17] was EJK’d, as its absence from the media scene paves the way for new gamers like PRIM/PCMC (with its likely pro-regime information) to fill that “last mile” supply gap to the much reaches of the state.

It will be intriguing, while, to see how PRIM’s opportunity method shakes out. It is generally expressing that it desires to be a significant cable network, and then a little something like a PH-variation of Netflix, but then also like a PH-version of GCash, but all rolled into 1 substantial ecosystem.

That is a whole lot to execute. That is a huge sum of complexity and buyer-going through system to make, exam, marketplace, and grow.

Is PRIM up to the activity?

I really don’t know, but the industry actually would seem to be getting a piece just in situation they can determine it out.

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