March 29, 2024

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Weta Digital Pacts With Amazon Web Services For Cloud-Based Visual Effects And Animation

Weta Digital has forged a deal with Amazon Web Services for the tech-giant’s cloud-based setup for visual effects and animation.” data-reactid=”28″>Weta Digital has forged a deal with Amazon Web Services for the tech-giant’s cloud-based setup for visual effects and animation.

announced in July.” data-reactid=”29″>Terms of the agreement were not disclosed, but the strategic incentives on both ends are clear. In reaching terms with Weta, AWS gains a high-profile, blue-chip client to demonstrate its capabilities. By securing AWS, Weta gains a foundation to support a pipeline of 100 proprietary effects tools and the company’s LED-stage virtual production service. The latter was announced in July.

launched Weta Animated, which produces original animation for large-screen and streaming projects.” data-reactid=”30″>Weta, formed by filmmaker Peter Jackson, was the engine behind the visuals in major blockbusters like The Lord of the Rings, Avatar, and Avengers: Endgame. The company has been in expansion mode. In June, it launched Weta Animated, which produces original animation for large-screen and streaming projects.

Talks between Weta and AWS were under way well before COVID-19 completely reshaped the entertainment business this year. Nevertheless, generating work during the pandemic requires a much higher degree of remote co-ordination and a heavy level of volume, making the arrangement timely. Universal Filmed Entertainment Group last month announced a similar cloud services pact with Microsoft.

AWS revenue in the quarter ending June 30 totaled $10.8 billion, up 29% from the same period in 2019. After launching in 2006, it has been a growing part of Amazon’s overall business and has dramatically expanded the company’s reach as it has branched out from its origins as an e-commerce website. AWS powers major websites like LinkedIn and Facebook as well as the offerings of entertainment players like Netflix, ESPN and Turner Broadcasting.

Andy Jassy, CEO of AWS, praised Weta for its “innovative approach of combining technology and creativity to push the boundaries of visual effects in the movie industry while bringing some of cinema’s most memorable characters to life. Weta Digital will rely on AWS’s unmatched portfolio of services to continue redefining what is possible on screen and at a scale that was not previously possible. Through its collaboration with AWS, Weta Digital is reducing technology barriers for those in the filmmaking industry, strengthening its operations in New Zealand and globally, and paving the way for immersive, new experiences for moviegoers.”

Deadline’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.” data-reactid=”49″>Sign up for Deadline’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.

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