If 2020 has taught us anything it’s that we all can—and should—come together to create positive change. In the face of a global pandemic, companies, individuals, and non-profits have joined forces to create relief from the devastation of COVID-19. But another kind of devastation is sweeping our country, and it’s taken brands a bit longer to come to the aid of the relief efforts. We’re talking, of course, about the murders of unarmed black Americans.
While many companies were quick to sew masks, make hand sanitizer, and donate a portion of their proceeds to food banks, there was a noticeable period of silence on social media following the recent deaths of George Floyd, Breonna Taylor, Tony McDade, and Ahmaud Arbery—once again, putting the onus on black women to ask our allies to speak up and show support. Thankfully, a number of fashion, beauty, and lifestyle brands are answering the call to step up and are now making donations to organizations working to prove that black lives matter.
By donating money to organizations like the NAACP Legal Defense Fund and the Bail Project, these brands are not only affecting positive change, but also using their platforms to signal to the rest of the fashion and beauty industries to do better. Take Glossier, for example, which is donating $500,000 to racial justice organizations and putting another $500,000 toward creating grants for black-owned beauty brands. (That raises another important point: Black-owned businesses are being disproportionately affected by the pandemic; 21% of owners don’t think they’ll survive.)
So, while we encourage you to buy black—not just today, but always—take some time to get informed on the brands that are doing more than sharing an aesthetically pleasing quote on their Instagram feeds, and read up here on all the ways you can take action too. To be clear, the work doesn’t end here—far from it—but it’s start.
We’ll continue to update this post as more brands commit their support.
As one of the first brands to do so, Glossier announced that the company would be donating $500,000 across five different racial justice organizations: Black Lives Matter, The NAACP Legal Defense and Education Fund, the Equal Justice Initiative, The Marsha P. Johnson Institute, and We The Protestors. Additionally, the company is allocating another $500,000 to create grants for black-owned beauty businesses.
This indie e-tailer is donating $500,000 to the Equal Justice Initiative and $500,000 to the Borealis Philanthropy Black-Led Movement Fund.
Anastasia Beverly Hills
The cult-favorite beauty brand has pledged $1,000,000 “towards the fight against systemic racism, oppression, and injustice,” starting with a $100,000 donation across Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and the Marshall Project.
The razor and body care brand famous for its body positive and pro-body hair imagery is donating $100,000 across Black Lives Matter and the NAACP.
The sustainable skin care brand famed for its plant-based sqaulane serums pledged to donate $100,000 to the ACLU, Minnesota Freedom Fund, Color of Change, and Black Lives Matter.
All four brands in the Gap Inc. family—which would be Athleta, Banana Republic, Gap, and Old Navy—have announced that the company will be making a $250,000 donation to the NAACP and the non-profit organization Embrace Race.
In addition to sharing education resources and a list of organizations to support, the affordable makeup brand has committed to donating $25,000 to the Minnesota Freedom Fund and $25,000 to the ACLU. ColourPop also pledged to donate an additional $250,000 to various organizations that support black communities.
Savage x Fenty by Rihanna
Rihanna has proven time and time again she’s a real one, and in the wake of the tragic death of George Floyd, she continues to support black folks. In addition to asking fans to #PullUp, Savage x Fenty is donating funds to the Bail Project and the Black Lives Matter Coalition of Greater New York.
Celebrity hairstylist Vernon Francois has been uplifting and embracing natural hair for years while creating products that work actual wonders for a huge range of hair types and textures. According to Francois’ Instagram account, 35% of his namesake brand’s online sales this month will be donated to “support the tireless work of some key grassroots organizations that are dedicated to the fight of racism and injustice.”
The brand has promised to donate $100,000 across Black Lives Matter, the NAACP Legal Defense and Education Fund, and the Minnesota Freedom Fund. On top of that, the company is donating an additional $100,000 to local organizations in its home city of Atlanta.
This lingerie brand has already made a name for itself by creating a true range of nude bras, underwear, and hosiery for people of color. This week, the brand is continuing its commitment to people of color by donating 20% of all sales to the Black Lives Matter movement.
The haircare brand is donating $50,000 to the Black Lives Matter movement as well as sharing resources for customers who want to donate to the cause of anti-racism.
The clean beauty brand founded by Jessica Alba is donating $100,000 to organizations fighting racial injustice, including the NAACP Legal Defense and Educational Fund and the Equal Justice Initiative. Additionally, Honest has committed to matching all employee donations made towards civil rights organizations.
The Canadian fashion brand is donating $100,000 to Black Lives Matter and the NAACP.
The at-home fitness bike brand announced a pledge to donate $500,000 to the NAACP Legal Defense and Educational Fund.
The affordable workout clothing brand is donating $50,000 to the ACLU.
“We are limited in our resources, but not in our voice,” wrote brand founder Sunday Riley in an announcement that the company would be donating $50,000 to the NAACP Legal Defense and Education Fund.
Youth to the People
“Youth To The People will act in solidarity with the protestors, the activists, the community leaders, and those individuals who have been given no choice but to rally for their children’s rights, safety, and lives,” the skin care brand shared on Instagram. Additionally, it’s donating $50,000 across Black Lives Matter, Black Girls Code, and the NAACP Legal Defense and Educational Fund.
The activewear brand has called on its followers to join the company in donating to the NAACP, Black Lives Matter, and Reclaim the Block. Additionally, the brand has donated $100,000 to the Minnesota Freedom Fund.
This activewear brand, known for its range of inclusive sizes and real customer focused marketing campaigns, is making a $30,000 donation between two organizations: The Color of Change and the Equal Justice Initiative.
The clean makeup brand will be pledging $20,000 to organizations that are actively fighting to make real change, including Black Lives Matters, Black Lives Matters L.A., and Color of Change.
The Korean beauty brand famous for its watermelon and avocado skin care lines is donating $10,000 to the Black Visions Collective, in addition to sharing donation resources for additional organizations in need of support.
The highly Instagrammable candle brand shared it’s donating $10,000 across three racial justice organizations: the NAACP, Black Lives Matter, and the Black Visions Collective.
The clean skin care brand donated $10,000 to the ACLU and additionally is donating 100% of all profits the week of June 1 to various organizations each day, including Black Lives Matter, the NAACP, the Southern Poverty Law Center, Bay Area Black Owned Business Relief Fund, Reclaim the Block, Black Visions Collective, and Campaign Zero.
The Instagrammable body wash brand has pledged a donation of $10,000 to the NAACP Legal Defense and Educational Fund.
Lisa Says Gah
This e-tailer, known for partnering with female-led and -designed labels, has pledged to allocate $10,000 to stock its online shop with black-owned brands and designers in the month of June, in addition to donating funds to the San Francisco-Marin Food Bank.
Chances are you’ve seen these candles on your Instagram feed. (They’re the gorgeous, zodiac-inspired ones that just beg to be added to a flat lay photo.) In addition to a message in support of anti-racism, the company has donated $5,000 to the Minnesota Freedom Fund in the name of George Floyd.
Originally Appeared on Glamour